The spot was broadcast by Polish television stations from November 2007 to January 2008.

The spot was broadcast by Polish television stations from November 2007 to January 2008.

The World Media Festival is a renowned world media event organised since 2000 by Intermedia. The concept of the festival is to exchange experiences and present the best solutions for various categories of modern media, including advertising, animation, corporate communications and public relations.

Other winners, in addition to PGE, included BMW (Germany), DaimlerChrysler (USA), HSBC (UK), Canon (Japan), the Finnish Air Force, and Volvo (Sweden).